Helping Aesthetic & Beauty Businesses Increase Leads & Profits

Social Media Strategist – Educator – Speaker – Influencer

As a teenager, I began working sweeping floors in a hairdresser. This was done to fund my passion for beauty and skin care products. In the 25 years since then, I have worked in customer service, marketing, beauty, became a Registered Nurse working clinically and as a post- operative nurse.
For the last several years I have focussed on patient advocacy and digital media, honing my skills along the way. My journey in the beauty and aesthetic industry started after completing an Ella Bache Diploma of Beauty in 2004.
My nursing career saw me working with many doctors and surgeons and opened my eyes to the good and the bad of aesthetics. This was my crossroad. I wanted to start my own business and work on the things that I loved most. Whilst I never thought it would be easy, I was not prepared for what lay ahead.
The digital world was full of slick salespeople peddling smoke and mirrors and I was promised the world, with no one delivering. After throwing a lot of money away I knew I had to become more resourceful and work smarter within this industry, I had to educate myself. So, I went on to do many social media, branding and business courses including Laurel Papworth, Jane Anderson, Mari Smith, Grace Lever and more. I attended Social Media Marketing World in San Diego and joined every free networking event and course. As my experience and knowledge increased, I was able to take control of my business and social media.
I worked hard to develop a brand presence and have been featured on numerous mainstream media including: Channel Seven News, The Project Channel Ten, ABC 4 Corners, Radio, Pedestrian, Newscorp, Spa & Clinic, Whimm, Professional Beauty, 9 Honey, Body & Soul, Mamamia, The Daily Telegraph and many more.

In 2017 I became an award winning Ausmumpreneaur and by 2018 I had grown to a six-figure online business.
Knowing what I was able to achieve digitally, I was frustrated by stunning beauty clinics having boring, bland, and confusing social media presence. This included many highly talented and qualified practitioners with a terrible online presence.
I wanted to help. I wanted to share my skill and expertise. Now I help create online brands and generate high quality leads for aesthetic professionals.